Our Campaign Video
Our Core Strategies
As a campaign, our approach centers on four core strategies: base-building, leadership development, popular education, and grassroots advocacy. Our campaign is participatory and brings together workers across outdoor industries to identify shared problems, develop worker-informed solutions, and organize to win protections.
Our activities include: worksite and neighborhood outreach, listening sessions, campaign strategy meetings, health and safety workshops, radio education, leadership and civic engagement training, and policy advocacy. Through these activities, workers take on roles, develop their leadership skills, and scale the reach and impact of the campaign.
In The News
Heat Season
On May 1, 2022, Miami-Dade County inaugurated its first-ever Heat Season. In recognition of this Heat Season and International Workers’ Day, WeCount! mobilized more than 200 outdoor workers to Downtown Miami to demand life-saving protections: Water, Shade, Rest.
Heat Assembly
On September 26, 2021, WeCount! organized a historic Heat Assembly in Homestead, Florida, with outdoor workers and allies, including government stakeholders and labor, climate, and public health organizations to launch ¡Qué Calor!.
Our Campaign Allies
MADE POSSIBLE THANKS TO THE GENEROUS SUPPORT OF OUR FUNDERS