We’re a member-led organization, and we’re leading the fight for dignity and human rights in Florida.
Our mission.
Founded in 2006, WeCount! works to improve living and working conditions for immigrant workers and families through education, leadership development, and strategic campaigns. Through our Planting Justice campaign, we are bringing together plant nursery workers, consumers, and community allies in Florida and across the country to transform labor and human rights standards in the houseplant industry.
Our impact.
Over the years, we have built one of the largest base-building organizations in Florida. We have organized and mobilized thousands of immigrant workers and families and led cutting-edge campaigns for labor, immigrant, and climate justice. Despite a challenging terrain, our work has led to many victories and advancements.
2010: Passing the Miami-Dade Wage Theft Ordinance, the first local ordinance of its kind in the country, creating an administrative agency to assist workers with recovering unpaid wages.
2013: Passing an ICE Detainer Policy in Miami-Dade to defend and safeguard the civil and constitutional rights of immigrants detained in Miami-Dade’s jails.
2017: Opening the first Day Labor Center in Miami-Dade to expand access to high-quality jobs and workforce training and development for day laborers in South Miami-Dade.
2017: Obtaining a FCC license to launch Radio Poder 97.7 FM, La Chispa del Pueblo, a FM radio station to expand access to multilingual information and education in South Miami-Dade.
2020: Leading COVID-19 Recovery for All efforts, including establishing the first COVID-19 Fund for essential and excluded workers in Florida and launching a Somos Salud Campaign to expand access to COVID-19 testing, vaccines, and education to agricultural workers and other vulnerable communities.
2021: Passing a local ordinance in Miami-Dade to establish and fund a Community IDs Program to expand access to local identification cards for all Miami-Dade County residents, including immigrants, and to limit identification-related barriers with accessing essential services.
2021: Establishing a Labor Standards Co-Enforcement Program in Miami-Dade – the first of its kind in Florida and the South – with local government funding to CORE Alliance (a coalition of labor unions, workers’ centers, and community groups) for wage theft outreach and education.
2021: Launching the Que Calor Campaign, which introduced the country’s first municipal heat standard for outdoor workers in Miami-Dade (later preempted by the Florida Legislature), galvanized national attention on the issue of extreme heat and outdoor work, and informed the U.S. Department of Labor’s first-ever draft federal heat rule for 36 million outdoor and indoor workers in the US.
2021: Establishing a Deferred Action for Labor Enforcement (DALE) Program within the U.S. Department of Labor (DHS) and U.S. Department of Homeland Security (DHS) to provide access to work permits and deportation protections to immigrant workers who report labor violations.
2024: Launching and leading the Build a Better Miami Campaign and secured labor protections and community benefits on the largest redevelopment project in Miami’s history, including workplace heat protections, responsible contracting provisions, and affordable housing guarantees.
2024: Launching and leading Planting Justice (Sembrando Justicia), a campaign to establish a new worker-driven social responsibility (WSR) program in the houseplant industry and guarantee fair wages and safe and dignified working conditions for plant nursery workers in Florida and beyond.