Florida is the national epicenter of the houseplant industry: nearly 70% of the country’s indoor foliage is grown and produced within the state. If you buy a houseplant at any major retail store – including companies like Lowe's, IKEA, Whole Foods, Costco, Home Depot, Trader Joe's, or Walmart – it’s likely your plant was grown by workers in Florida. At the bottom of the multi-billion-dollar houseplant industry, thousands of mostly immigrant workers are experiencing a serious labor and human rights crisis.

WeCount!’s new campaign, Planting Justice, is bringing together plant nursery workers, consumers, and allies to transform labor and human rights standards in the houseplant industry. Modeled after the worker-driven social responsibility (WSR) model, we are calling on major retailers and growers in the houseplant industry to join our Planting Justice Program by (1) adopting our Code of Conduct for plant nursery workers in their supply chain, and (2) agreeing to independent monitoring, enforcement, and certification. Our Code of Conduct was developed directly by and for plant nursery workers and includes comprehensive labor standards related to fair pay, safe working conditions, and freedom from retaliation.